Advertising Technology Specialist

An advertising technology specialist is responsible for managing, implementing, and optimizing advertising campaigns using various ad tech platforms and tools. They work closely with marketing teams to ensure effective targeting, delivery, and performance of digital advertising initiatives.

Key Requirements:

• Proficiency in ad tech platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools
• Strong analytical skills to analyze campaign performance data and optimize strategies
• Knowledge of digital marketing trends and best practices
• Ability to collaborate with cross-functional teams and effectively communicate insights and recommendations
• Experience with A/B testing and conversion rate optimization

Average Salary Range:

The average salary range for an Advertising Technology Specialist is $60,000 to $90,000 per year.

Industries:

• Advertising Agencies
• Marketing Technology Companies
• E-commerce
• Digital Media Companies